# Audio Story Telling *for your Brand* > Audio Storytelling for your brand. We interview your founders, operators, and customers, then turn the conversations into story arcs and content you can use on stage, in sales, and on the Talk Commerce podcast network. *Source: [https://contentcucumber.com/audio-storytelling/](https://contentcucumber.com/audio-storytelling/)* --- You have a story. It is sitting in your head, in your founder's head, in three customer conversations from last week, and in the slack messages your sales team sends each other when a deal closes. Nobody outside the building has heard it. We sit you down. We interview. We turn the conversation into a story arc you can use on stage, in webinars, in sales calls, and on a podcast feed if you want one. Audio is the hardest content to fake and the easiest to repurpose. Once your story exists as recorded conversation, it works everywhere else. ## By the Numbers - **500+** — Podcast Episodes Produced - **100+** — Founders Interviewed - **30+** — Years in Ecommerce - **0** — Scripts or Teleprompters ## What We Do We bring the questions, the microphone, and the host. You bring the people who hold the story. #### Story Discovery Interview A structured conversation, not a script. We come in with the questions that pull out the real story instead of the polished one. Founders, operators, customers, partners. Whoever holds the story sits at the mic. #### Story Arc Development The interview becomes a usable narrative. Beginning, tension, turn, payoff. The version you would tell on stage. The version that closes the deal. The version your team can repeat without sounding rehearsed. #### Content Assets From One Conversation Edited audio, transcript, written summary, pull quotes, short-form clips for social. One interview produces a month of content without anyone writing from a blank page. #### Optional Distribution Publish on your own podcast feed, on the [Talk Commerce](https://talk-commerce.com) network for ecommerce reach, or both. You do not need to launch a podcast to do this. You also do not have to keep it to yourself. ## Your story already exists. *It is stuck in your head.* (Why It Works) Founders write a blog post and it sounds like a brochure. They sit in front of a microphone and the actual story comes out. The version with the timing, the embarrassing first attempt, the customer who almost walked away, the moment the team realized what they were really selling. That version closes deals. That version gets remembered after a keynote. That version is the one your sales team wishes they had on the next call. Audio captures it because conversation defeats the blank page. The story was always there. It just needed someone in the room asking the right questions. ## How You Engage One story is a story. A library of stories is a brand voice. Pick the engagement that matches what you actually need. #### Story Session #### Brand Storytelling Retainer #### Brand Storytelling + Distribution ## Where Teams Use the Story Audio is the hardest content to fake and the easiest to repurpose. Once the conversation exists, it powers sales, marketing, and partner motions in parallel. #### Sales Conversations Send a prospect the episode where your founder explains exactly why the product exists. Send a partner the segment where their category was the turning point. Nothing warms a cold outreach like hearing a familiar voice tell a real story. #### Stage and Webinars The same story you told at the mic is the one you tell on stage. The arc is already there. The pacing is already there. You stop reciting bullet points and start telling the story that actually gets remembered. #### Website and Case Studies Transcripts become blog posts, case study quotes, and landing page copy without starting from a blank page. The interview already did the hard work. The writer's job is to choose, not to invent. #### Social and YouTube Short audiograms, video clips, and pull quotes fill a posting calendar for months. One interview becomes ten assets without anyone writing from scratch. ## We have been telling brand stories on Talk Commerce since 2020. (Built on 500+ Conversations) Audio Storytelling is not a new service we invented for a landing page. It is the work that produced the [Talk Commerce](https://talk-commerce.com) podcast: hundreds of conversations with ecommerce founders, operators, agency leaders, and platform teams, each one a brand story captured live. Brent W Peterson hosts. 500+ episodes produced. 100+ founders interviewed. The interviews sound like conversations because they are. Your brand. Your people at the mic. Our team running the story arc and the distribution. - **500+** — Podcast Episodes - **100+** — Founders Interviewed - **30+** — Years in Ecommerce - **0** — Scripts or Teleprompters ## Questions We Hear ### "Do we need a podcast for this to work?" No. The interview is the source material. What you do with it is your call. Publish on your own feed, on the [Talk Commerce](https://talk-commerce.com) network, or just use the assets internally for sales and stage. ### "What do we end up with?" A finished interview (audio, optionally video), a written story arc you can use on stage and in sales, a transcript, pull quotes, and clip-ready segments. We can scope additional content from there. ### "Who hosts the interviews?" Brent W Peterson. 500+ episodes across ecommerce, SaaS, and B2B. No scripts, no teleprompter, no ten-question list the guest reads through. Real conversation. ### "Can it be published on Talk Commerce?" Yes. The [Talk Commerce](https://talk-commerce.com) network reaches the ecommerce audience already paying attention to founder and operator stories. Your episode can live there, on your own feed, or both. ### "Is this a one-time project or ongoing?" Both work, but the engagement that builds a real brand voice is the six-month retainer. One interview is a story. Six months is a body of work. ### "What does it cost?" Outcome-priced. We scope to what you want to capture and how far you want to take distribution. We send a fixed quote once we understand the scope. ## Got a story stuck in your head? Tell us roughly who would sit at the mic (you, your founder, a customer, a partner) and what story you wish more people knew. We'll come back with a scoped plan and a fixed quote. [Capturing stories at a live event instead? See Event Podcasting.](https://contentcucumber.com/event-podcasting/)