The Audit That Tells You What to Fix

Scored audit of your email and SMS programs. Free 15-minute version. Paid version includes 40+ checkpoints, action plan, and review call. Mailchimp partner.

Source: https://contentcucumber.com/email-audit/

A scored, written audit of your email and SMS programs. Real findings. Real fixes. No 90-page PDFs that nobody reads.

Email programs rarely need a rebuild. They need a read. The welcome series ends after one email. Half the list has not been emailed in six months. The abandoned cart fires at the wrong time. We find the leaks.

One audit covers both pillars. Email findings, SMS findings, and the cross-channel coordination findings. Same engagement, same report, same scoring.

By the Numbers

Mailchimp Partner

HubSpot Solutions Partner

• 40+ — Audit Checkpoints
• 10 — Business Days

Three Ways to Audit

Free 15-minute version. Paid full audit. Implementation retainer.

Free 15-Minute Audit

Paid Audit

Implementation Retainer

What the Paid Audit Covers

40+ checkpoints across email, SMS, and cross-channel coordination.

Email Checkpoints

List health, authentication (SPF, DKIM, DMARC), segmentation, automation coverage, content quality, performance benchmarks, deliverability, compliance (CAN-SPAM, GDPR), integration health, and reporting maturity.

SMS Checkpoints

Opt-in compliance (TCPA, express written consent), opt-in flow, cadence and time-zone respect, segmentation, automation triggers, carrier compliance (10DLC, toll-free), and performance metrics.

Cross-Channel Checkpoints

Email and SMS hand-off mapping, duplication risk, timing conflicts, customer experience for new opt-ins, brand voice consistency, and revenue attribution across channels.

How the Paid Audit Works

How the Paid Audit Works

Four steps from kickoff to review call.

Kickoff Call

Day 1. Platform access, scope, timeline. 30 minutes.

Data Pull and Scoring

Days 2-7. We pull data, score the program, document findings against 40+ checkpoints.

Report Writing

Days 8-10. We write the report, prep the review call, and co-brand with your platform.

Review Call

Day 10. 60 minutes. We walk through findings, answer questions, recommend the next step. No pressure.

Audit FAQ

Will you try to upsell me?

We will recommend a next step. If the right next step is do nothing, we will say that. The audit is the deliverable. Whether you hire us after is a separate decision.

Do I need to be on Mailchimp?

No. We audit programs on Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Salesforce, Customer.io, Drip, and more. Co-branding is platform-specific.

How much access do you need?

Read-only access to your email and SMS platform. We do not need your CRM admin.

Can the audit be done without disrupting my program?

Yes. We work from your data and your reports. No sends are paused.

What happens to the data after the audit?

We retain the report and our notes for 12 months. We do not retain customer-level data. Full data retention policy in our privacy notice.

How is the paid audit priced?

Pricing depends on list size and program complexity. Quote provided after the kickoff call. Audits typically sit in the low four-figure range for SMB and grow with program size.

Is the audit just for email, or does it cover SMS too?

Both. The audit is shared across our two channel pillars. One engagement, one report, with email findings, SMS findings, and cross-channel coordination findings inside it. We do not run two separate audits because the channels do not run two separate programs.

Ready to Read Your Program?

Start with the free 15-minute version. If it makes sense to go deeper, we will tell you.