# AI-Written, Human-Reviewed. *The Email Audit Workshop.* > Live workshop on June 17 with Content Cucumber and a Mailchimp partner expert. Bring your last 3 email campaigns. Walk through 5 audit gaps live. Free audit delivered within 7 days. *Source: [https://contentcucumber.com/mailchimp-webinar/](https://contentcucumber.com/mailchimp-webinar/)* --- Email programs leave revenue on the table. Subject lines stall. Automations never get finished. Lifecycle stops at welcome. Bring your last 3 campaigns. Brent Peterson and a Mailchimp partner expert walk through 5 audit gaps live. Forty-five minutes of working time. Every registrant leaves with a free audit delivered within 7 days. ## By the Numbers - **45** — Minute Workshop - **5** — Audit Gaps Covered - **7** — Day Audit Delivery - **Free** — Workshop and Audit ## The Email Gaps Hiding in Plain Sight Three out of five commerce SMBs have at least four of these gaps. The data already lives in your dashboard. #### Subject Lines That Get Ignored Average open rates sit around 21%. Subject lines are the first leak. AI rewrites them quickly. Humans reviewing the AI catch the brand voice issues AI misses. #### Segments You Built and Forgot Your list grew. Your segments did not. New buyers, return buyers, lapsed buyers, browsers, all receiving the same email. Same offer. Same result. #### Automations Half-Built or Never Built Welcome series ends after email 2. No abandoned cart. No post-purchase. No win-back. The infrastructure is in Mailchimp. The work is finishing it. #### Lifecycle That Stops at Onboarding First week is dialed. Day 30, 60, 90 is silence. Customer lifetime value drops because the journey ends after the first purchase. #### Email That AI Agents Cannot Read Plain-text and structured content rules reach beyond inboxes. AI agents and email clients render structure, not images. Image-heavy and structure-poor email disappears in both. ## Stop Reacting. *Start Auditing.* (The Audit Workshop) Email programs grow in fragments. A new automation here, a campaign there, a subject line tweak when open rates drop. That is reacting, not auditing. The audit workshop walks you through 5 gaps live, on a real anonymized account. You bring your campaigns. We bring the framework. Mailchimp brings the tooling fit. ## What You'll Walk Away With ## What You'll Walk Away With This is a working session, not a pitch. Here is what you get. #### Live Audit on a Real Account Brent walks through 5 audit gaps on an anonymized commerce site. You see exactly what we look for, where it lives in Mailchimp, and how to fix it. #### The Mailchimp Tool Map A Mailchimp partner expert shows which features close each gap. Segmentation, automation, lifecycle. What your tier already includes and what unlocks the rest. #### Your Free Email Audit Every registrant gets a free audit on their own program. Submit your last 3 campaigns, copy doc, and historical stats. We deliver a one-pager within 7 days. #### The Audit Framework PDF A printable 5-gap audit checklist you can rerun every quarter. Free to every registrant, whether you attend live or watch the recording. ## Content Cucumber + Mailchimp. One Workshop. (Your Presenters) Brent Peterson is the owner of Content Cucumber, a human-powered marketing company specializing in commerce content and email programs. Brent hosts the Talk Commerce podcast and writes The Agentic Commerce Guy newsletter on AI in commerce. A Mailchimp partner expert co-hosts the workshop. Segmentation, automation, lifecycle. Every audit gap mapped to the platform features that close it. - **45** — Minute Workshop - **5** — Audit Gaps Covered - **7** — Day Audit Delivery - **Mailchimp** — Co-Hosted ## Common Questions ### When is the workshop? June 17, 2026 at 11:00 AM Eastern. The session runs 45 minutes. 5 minutes hook, 25 minutes live audit walkthrough across 5 gaps, 5 minutes social proof, 10 minutes Q&A. ### Is this free? Yes. Register and attend live, or watch the recording afterward. Every registrant receives a free email audit delivered within 7 days, whether or not you attend. ### Who is this for? Commerce companies doing $1M to $25M per year using email as a customer channel. Mailchimp Standard, Essentials, and Premium customers benefit most. The audit framework applies regardless of your platform. ### Will there be a recording? Yes. Every registrant receives the recording. We recommend attending live for the Q&A and to submit your audit early. ### How does the free audit work? After registering, you get an audit intake form. Submit your last 3 campaigns, copy doc, and historical stats. We deliver a one-pager within 7 days. No obligation. ### I'm not on Mailchimp. Is this still relevant? The audit framework works regardless of your email platform. The Mailchimp-specific portion shows what good tooling looks like if you are evaluating options. ## Audit Your Email Program. Live. Register for the free workshop on June 17. Bring your last 3 campaigns. Walk away with a 5-gap audit framework, the Mailchimp tool map, and a personalized audit delivered within 7 days.