AI-Written, Human-Reviewed. The Email Audit Workshop.

Live workshop on June 17 with Content Cucumber and a Mailchimp partner expert. Bring your last 3 email campaigns. Walk through 5 audit gaps live. Free audit delivered within 7 days.

Source: https://contentcucumber.com/mailchimp-webinar/

Email programs leave revenue on the table. Subject lines stall. Automations never get finished. Lifecycle stops at welcome.

Bring your last 3 campaigns. Brent Peterson and a Mailchimp partner expert walk through 5 audit gaps live. Forty-five minutes of working time. Every registrant leaves with a free audit delivered within 7 days.

By the Numbers

The Email Gaps Hiding in Plain Sight

Three out of five commerce SMBs have at least four of these gaps. The data already lives in your dashboard.

Subject Lines That Get Ignored

Average open rates sit around 21%. Subject lines are the first leak. AI rewrites them quickly. Humans reviewing the AI catch the brand voice issues AI misses.

Segments You Built and Forgot

Your list grew. Your segments did not. New buyers, return buyers, lapsed buyers, browsers, all receiving the same email. Same offer. Same result.

Automations Half-Built or Never Built

Welcome series ends after email 2. No abandoned cart. No post-purchase. No win-back. The infrastructure is in Mailchimp. The work is finishing it.

Lifecycle That Stops at Onboarding

First week is dialed. Day 30, 60, 90 is silence. Customer lifetime value drops because the journey ends after the first purchase.

Email That AI Agents Cannot Read

Plain-text and structured content rules reach beyond inboxes. AI agents and email clients render structure, not images. Image-heavy and structure-poor email disappears in both.

Stop Reacting. Start Auditing. (The Audit Workshop)

Email programs grow in fragments. A new automation here, a campaign there, a subject line tweak when open rates drop. That is reacting, not auditing.

The audit workshop walks you through 5 gaps live, on a real anonymized account. You bring your campaigns. We bring the framework. Mailchimp brings the tooling fit.

What You'll Walk Away With

What You'll Walk Away With

This is a working session, not a pitch. Here is what you get.

Live Audit on a Real Account

Brent walks through 5 audit gaps on an anonymized commerce site. You see exactly what we look for, where it lives in Mailchimp, and how to fix it.

The Mailchimp Tool Map

A Mailchimp partner expert shows which features close each gap. Segmentation, automation, lifecycle. What your tier already includes and what unlocks the rest.

Your Free Email Audit

Every registrant gets a free audit on their own program. Submit your last 3 campaigns, copy doc, and historical stats. We deliver a one-pager within 7 days.

The Audit Framework PDF

A printable 5-gap audit checklist you can rerun every quarter. Free to every registrant, whether you attend live or watch the recording.

Content Cucumber + Mailchimp. One Workshop. (Your Presenters)

Brent Peterson is the owner of Content Cucumber, a human-powered marketing company specializing in commerce content and email programs. Brent hosts the Talk Commerce podcast and writes The Agentic Commerce Guy newsletter on AI in commerce.

A Mailchimp partner expert co-hosts the workshop. Segmentation, automation, lifecycle. Every audit gap mapped to the platform features that close it.

Common Questions

When is the workshop?

June 17, 2026 at 11:00 AM Eastern. The session runs 45 minutes. 5 minutes hook, 25 minutes live audit walkthrough across 5 gaps, 5 minutes social proof, 10 minutes Q&A.

Is this free?

Yes. Register and attend live, or watch the recording afterward. Every registrant receives a free email audit delivered within 7 days, whether or not you attend.

Who is this for?

Commerce companies doing $1M to $25M per year using email as a customer channel. Mailchimp Standard, Essentials, and Premium customers benefit most. The audit framework applies regardless of your platform.

Will there be a recording?

Yes. Every registrant receives the recording. We recommend attending live for the Q&A and to submit your audit early.

How does the free audit work?

After registering, you get an audit intake form. Submit your last 3 campaigns, copy doc, and historical stats. We deliver a one-pager within 7 days. No obligation.

I'm not on Mailchimp. Is this still relevant?

The audit framework works regardless of your email platform. The Mailchimp-specific portion shows what good tooling looks like if you are evaluating options.

Audit Your Email Program. Live.

Register for the free workshop on June 17. Bring your last 3 campaigns. Walk away with a 5-gap audit framework, the Mailchimp tool map, and a personalized audit delivered within 7 days.